When florist Lin Xi was moved by the vitality of clivia blooming in the cold winter, she was troubled by sensitive skin. This gave her the idea of creating a gentle cosmetics brand, so she quit her job to devote herself to it.​

The early days of entrepreneurship were extremely difficult. She researched formulas in her rental house, often stayed up late to test products, and once ran around due to financial problems. A turning point came when a product was recognized by professionals. She personally visited stores to promote it, and made the brand known to more people with sincerity.​

Later, when the market was in a slump, she led the team to switch to online operations and gained fans through sincere communication. Nowadays, the brand’s product line is becoming more and more abundant, with cosmetics, skin care products, nail products and other categories developing comprehensively. At the same time, it has always adhered to the original intention of being as tough and gentle as clivia.